Collin is the Global Digital Planning Director for Gillette at Proximity Canada and BBDO NY. His primary function is to help Gillette in building their social, digital and innovation capabilities in cross discipline marketing and advertising around the world.
Collin has over 16 years of digital experience ranging from strategic consulting with the Ford Motor Company in Detroit (Dearborn) Michigan on establishing their global social media practice, to digital public relations strategy and planning on brands including WarChild and Motorola at Hill & Knowlton. Before he was a planner, he was a Group Creative Director for Coca Cola, Pontiac, Buick and GMC at MacLaren McCann in Canada.
He is a frequent speaker at marketing conferences and has been a guest lecturer at many universities including the Tuck School of Business at Dartmouth College, Ryerson University and Rotman School of Management at the University of Toronto. His blog radicaltrust.ca is listed in Advertising Age’s Power Bloggers and is referenced on the syllabus at Emily Carr University’s studies in the Social Science.
Collin is married with one son. He enjoys motorcycling and fresh country a