Hi everybody, and thank you for attending the launch of the new season with CWC with my talk “Social Media and the Age of Dialogue”. The conversation at the end was fantastic! Thank you for participating and attending. Below is a .pdf of the slide show that was presented.

Please feel free to contact me if you have any more questions.

collin

From the CWC-AFC

The Age of Dialogue Creates a Buzz at CWC GTA Event – October 5, 2007

The Canadian Women in Communications GTA chapter audience was treated to a lively presentation that quickly became a group dialogue on September 25th at the season kick off event. Collin Douma, Strategist for Social Media Group in Toronto shared his considerable insight and infectious attitude for the revolution that he feels will transform how we do business.

Drawing on stories from his experience as a Creative Director, Social Media Strategist and Blogger, Collin presented entertaining and often surprising case studies that demonstrate successful outcomes using social media as the “media channel”.

“The internet is the most measurable form of marketing that has ever existed,” proclaimed Collin.  “What do these measurements tell us? That ‘push’ advertising no longer works.” He proceeded with some advice, “Social Media is more about attitude than it is about technology. You must be nimble, open minded and willing to trust your consumer.”

The audience quickly embraced Collin’s passion for the subject and passion for the subject as a microphone was passed for more examples and stories. Many of the audience stayed after the presentation to continue sharing ideas with Collin over coffee and pastries. (Check the following link for Collin’s presentation http://www.radicaltrust.ca/social-media-and-the-age-of-dialogue/

Collin was introduced by Kathy Cunningham, Partner with KPMG’s Information, Communications & Entertainment practice, who offered copies of “Enterprise 2.0: Fad or Future?”, one in a series of white papers published by the consultancy discussing the business role of social software platforms.

It was social networking at its best, and everyone came away with a few ‘aha’s!’ and seeds of thought planted for shifting their attitude within their own professional and social context.

These are early days, and as with any revolution, the process of evolution will continue to shape the outcomes.

When Collin was asked what he hoped for as an outcome of his presentation that evening, he responded “We need more competition in this space.” Here is a man who understands his role in the process, and truly walks his own talk.