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	<title>radical trust</title>
	<link>http://www.radicaltrust.ca</link>
	<description>Blogging the revolution of brand democratization with an emphasis on transparency and radical trust.</description>
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		<title>All marketing is digital.</title>
		<description><![CDATA[&#160; I&#8217;ve recently had the opportunity to make a move from my role at Proximity to become the Global Digital Planning Director for Gillette. This new position is at BBDO in New York City.  I leave behind the titles social media consultant, strategist, etc, to focus on what I think is needed for the next [...]]]></description>
		<link>http://www.radicaltrust.ca/2011/06/08/bbdonewyor/</link>
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		<title>The Social Media Stage &#8211; White Paper</title>
		<description><![CDATA[There are plenty of documents on why you should &#8220;do&#8221; social media. There are thousands of blog posts on who&#8217;s executed social media tactics. There is very little content on how to do it for the long-term. That&#8217;s why the &#8220;The Social Media Stage&#8221; exists. &#8220;The Social Media Stage&#8221; is a practical guide for brand [...]]]></description>
		<link>http://www.radicaltrust.ca/2011/02/15/the-social-media-stage-white-paper/</link>
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		<title>The Universal Declaration of Avatar Rights</title>
		<description><![CDATA[Imagine a world where your community, your friends, your assets, and all your creative freedoms were suddenly expelled by a corporation or government. Now consider the same corporations and governments pulling the plug on Facebook, 4Chan, Twitter, or other online communities you may belong to. A frightening thought. But is it really that far off? [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/08/12/the-universal-declaration-of-avatar-rights/</link>
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		<title>Dear Mr. Warhol</title>
		<description><![CDATA[Trademark infringement, or brand advocacy? Before you release the hounds with a nasty  cease and desist, consider this approach that the Campbell&#8217;s Marketing Manager took over 46 years ago. Community managers and social media markerters should take note, this is how you do it! Campbell SOUP Company CAMDEN 1, NEW JERSEY May 19, 1964 Mr. [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/08/08/dear-mr-warhol/</link>
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		<title>Definitively Measuring Social Media (in Rainbows)</title>
		<description><![CDATA[Everything you need to know about social media measurement can be learned from this video. 1. Benchmark: How many rainbows are there normally? 2. Determine key performance indicators: Volume: &#8220;Double rainbows&#8221; Reach: &#8220;All the way&#8221; Sentiment: &#8220;WOOOHOOOOHOOO&#8221; 2. Hypothesize: &#8220;What does it mean?&#8221; 3. Report: &#8220;OMG, double rainbows all the way!&#8221; 4. When possible, replicate [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/07/29/definitively-measuring-social-media-in-rainbows/</link>
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		<title>The Anonymous Web</title>
		<description><![CDATA[It looks like teens might be moving on from Facebook. According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010. The main reason? Their study shows that they are beginning to lose [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/07/13/the-anonymous-web/</link>
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		<title>What If Facebook charged $1 a month?</title>
		<description><![CDATA[Bucks for Zucks? Is Facebook a utility? Could it be positioned like a phone bill? Although it may seem inconceivable, try to imagine a world in which you paid for access to Facebook. Not a lot, just a buck a month. Would you stay? Would you go? This is the conversation I&#8217;m hearing with regards [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/06/02/what-if-facebook-charged-1-a-month/</link>
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		<title>We Love Apple, We Love Choice</title>
		<description><![CDATA[Adobe Ad on Wired.com spotted May 13th, 2010 “We love Apple, We Love choice We love Flash and HTML5 We love our 3 million developers We love authoring code only once We love all platforms and devices What we don’t love is anybody taking away your freedom to choose what you create, how you create [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/05/13/we-love-apple-we-love-choice/</link>
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		<title>Steve Job&#8217;s Radical Trust Fail Whale</title>
		<description><![CDATA[Here&#8217;s the promise I was hoping Apple would better yesterday. It’s interesting that Steve Jobs spent most of yesterday&#8217;s press conference reminding us how secure and established Apple is. What’s with the chest beating? He doesn&#8217;t need to remind us how many time’s we’ve bought new iPods over the last nine years. We know. I&#8217;ve [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/01/28/steve-jobs-radical-trust-fail-whale/</link>
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		<title>Pringle pokes fun at an old-fashioned business</title>
		<description><![CDATA[Pringle is a schickimicki fashion brand from Scotland. They&#8217;ve made cardigan sweaters for nearly 200 years and as such, their advertising is categorically predictable. Think Tilda Swinton in an evening gown spouting incoherent poetry as she stumbles through the woods, scales castle walls, swims out to sea &#8230; sigh. The fashion business has taken itself oh, so seriously [...]]]></description>
		<link>http://www.radicaltrust.ca/2010/01/26/pringle-pokes-fun-at-an-old-fashioned-business/</link>
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