Imagine a world where your community, your friends, your assets, and all your creative freedoms were suddenly expelled by a corporation or government. Now consider the same corporations and governments pulling the plug on Facebook, 4Chan, Twitter, or other online communities you may belong to. A frightening thought. But is it really that far off? [...]

Marketing Facts Night: Discover Your Industry Identity Host: UofT – Management & Economics Student Association (MESA) Keynote: “Don’t Follow, Lead” with Collin Douma of Social Media Group. January 28th, 2008 – Grand Baccus, Toronto Ontario (Scarborough) Event video: From MESA Who knew that dancing silhouettes could sell MP3 players? Or talking beavers would generate massive [...]

As Gov. Schwarzenegger urges an end to the Hollywood writers’ strike over access to digital dollars, a new level of remix-ability and creative liberation emerges from Hollywood North. The Tracey Fragments, a new film from Bruce McDonald (Hard Core Logo, Highway 69) is taking the right to remix, and creative commons to a new extreme. [...]

Sponsorship is becoming a very cost effective way to enter the social media space. How do sponsors get into this space and remain credible? This and many other topical questions will be explored in an upcoming talk by Collin Douma at the Strategic Sponsorship Marketing Summit in Toronto on November 6th. Strategic Sponsorship Marketing: The [...]

There are still tickets available for next Tuesday’s keynote “Social Media and the Age of Dialogue” I will be giving in Toronto. I hope to see you there! Here are the details: Facebook. MySpace. Web 2.0 Flickr …..What’s all the buzz about Social Media? Social media is changing the landscape and mindscape of doing business [...]

Good news! I will be speaking at the 4th Annual MARKETING to MOMS Conference in Toronto on the topic of Internet Advertising to Moms. I hope you can make it out on the short notice. See you June 6th, at 2:30 – That’s tomorrow! ahhhhhhh! Event Overview 4TH ANNUAL MARKETING TO MOMS The 24/7 of [...]