25 years of the Commercial Internet

Part 5:  The Remix Years 2010-2015
Although this time has yet to pass, it’s clear that the next five years will see a great shift towards innovative media. Soon, (if not already) the amount of content on the web generated by individuals will vastly outnumber that which is created by organizations, [...]

25 years of the Commercial Web
Part 4. Web 2.0 and The Social Media Years 2005-2010
It could be argued that the most significant period for internet fans was set in motion when Terry Tim O’Reilly and friends identified the principles of Web 2.0 in the fall of 2005. As of today, over 411,000,000 Google results can [...]

25 years of the Commercial Internet

Part 3. The Advertising Years 2000-2005
There was a lot of coin to be made if you were dealing in digital advertising between 2000 and 2005.  And even though the fledgling digital department was a ghetto within the mass advertising agency, three profitable advertising platforms were established and able [...]

25 years of the Commercial Internet
Part 2. The e-Commerce Years 1995-2000
By 1995 those ahead of the curve were now online. Success could be measured via clear business objectives. The most direct path to ROI for the typical business was the relatively new notion of e-commerce. The larger retailers saw big dollars in turning their bricks [...]

25 years of the Commercial Internet
Part 1. The Brochureware Years 1990-1995
I came into this business at the tail end of the brochureware years. For most companies adopting the web early, the goal was simply to “get online”. Web architecture of the era used basic taxonomy to sort the content flowing from the home page [...]

25 years of the Commercial Web

Introduction:
2010 marks the 15th year of my career working in digital media. In that time I’ve seen a massive shift in the attitude towards the medium, and perhaps most fundamentally, the end of the idea that this is about technology. The key concept that first got me into this [...]