The Job:
Collin Douma is the VP of Social Media at Proximity Canada.
At Proximity Canada, Collin is building the company’s social media offering while assisting its clients in building their brand voice in the evolving digital space. He works primarily with the Gillette global and Mitsubishi Motors of Canada accounts.

History:
Widely regarded as one of Canada’s leading digital and social media experts, Collin has over 14 years of experience in the development of online properties and digital advertising programs for world-class brands and agencies. Before Proximity, he was Senior Strategic Counselor at Hill & Knowlton Canada, providing counsel and strategy on social media and digital programs for several clients including: WarChild Canada, Motorola, Hewlett Packard, Intel, and the Government of Ontario.

Prior to Hill & Knowlton, Collin was the lead strategist and account planner at Social Media Group, working on the Ford Motor Company Global Communications account. There, he developed social media programs that included social media press releases (SMPRs), blogger outreach initiatives, enthusiast activation programs, social network programs and crisis management procedures.

Collin also spent four years at MacLaren McCann where he was the Group Creative Director and digital creative lead on accounts including: Pontiac, Buick, GMC, General Motors’ Corporate/Retail, Coca-Cola, and Ripley’s Entertainment. He was involved in many successful programs including the launch of iCoke.ca.

Speaking and Other Engagements
A frequent presenter on the principles of social media and online brand building. He has also presented at corporate, government, PodCamps and several trade conferences. Collin has been a guest lecturer at the University of Toronto, Ryerson University, the University of Ontario, Durham College and Centennial College.

Collin also sits on the board of Interactive Ontario.

Contact Collin, or find out where he is speaking next on the speaking engagements page of this blog.

Radical Trust
Collin’s blog radicaltrust.ca is listed in Advertising Age’s Power Bloggers and ranks in the Top 16 most influential marketing blogs by Joseph Jaffe. His blog is also referenced on the syllabus at Emily Carr University’s studies in the Social Science.

Feel free to Baconize this page, or  if you are vegetarian.

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