There are plenty of documents on why you should “do” social media. There are thousands of blog posts on who’s executed social media tactics. There is very little content on how to do it for the long-term. That’s why the “The Social Media Stage” exists.
“The Social Media Stage” is a practical guide for brand marketers who are just getting their feet wet in social media. With a focus on the community management realm, this paper is loaded with tools, best practices, response protocols, content filters, job descriptions, effort assessments, etc.
I recently authored this paper and launched it internally within the Proximity World Wide network of agencies and clients. It’s actually little more than the gems I’ve collected over the years and assembled for my own reference – turns out it makes a pretty solid white paper!
Feel free to grab a copy to use and share with your networks.