There are plenty of documents on why you should “do” social media. There are thousands of blog posts on who’s executed social media tactics. There is very little content on how to do it for the long-term. That’s why the “The Social Media Stage” exists.

“The Social Media Stage” is a practical guide for brand marketers who are just getting their feet wet in social media. With a focus on the community management realm, this paper is loaded with tools, best practices, response protocols, content filters, job descriptions, effort assessments, etc.

I recently authored this paper and launched it internally within the Proximity World Wide network of agencies and clients.  It’s actually little more than the gems I’ve collected over the years and assembled for my own reference -  turns out it makes a pretty solid white paper!

Feel free to grab a copy to use and share with your networks.

DOWNLOAD: The Social Media Stage
by Collin Douma from Proximity Canada

Technorati Tags: best practices, community manager, content filters, effort assessments, How to, job description, job descriptions, practical guide, response protocols, social media

7 Responses to “The Social Media Stage – White Paper”

1. Tweets that mention The Social Media Stage – White Paper :: radical trust -- Topsy.com Says:
   February 15th, 2011 at 4:51 pm

   [...] This post was mentioned on Twitter by Eden Spodek, Collin Douma and Andrew Duff, Advertising Week. Advertising Week said: RT @CollinDouma The social media stage, a how-to white paper on establishing community mgmt & social brand platforms http://bit.ly/hEBuz5 [...]

2. Brad Buset Says:
   February 16th, 2011 at 9:59 am

   Hey Collin,

   Amazing resource, both for the shallow and the deep end of online marketing. Thanks for sharing!

   B

3. Kelli Pippin Says:
   February 16th, 2011 at 11:37 am

   Spectacular material, really appreciate you sharing it. Thanks!

   KCP

4. Creative Traction | a digital strategy firm » The Social Media Stage – White Paper Says:
   February 20th, 2011 at 7:23 pm

   [...] and indutrsy rule breaker Collin Duma has released The Social Media Stage – White Paper “The Social Media Stage” is a practical guide for brand marketers who are just getting their [...]

5. Crystal Munro Says:
   February 24th, 2011 at 1:34 pm

   Hi Collin,
   Great paper. This first came across via Twitter and like many of us, was too busy to read, but was intrigued and flagged it to read later. I think that you provide great insight to experienced strategists as well as making it a valuable document for those starting out in social media. Looking forward to future posts!

6. collin Says:
   February 28th, 2011 at 3:21 pm

   Thanks All

   Crystal… I appreciate the followup.

7. Esteban Bates Says:
   February 11th, 2013 at 9:41 am

   The newly published white paper, “Empowering the Automotive Customer Through Social Business Transformation,” offers an actionable blueprint to help auto manufacturers, dealer networks and dealers capitalize on social media to drive value through every stage of the customer lifecycle.

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