Getting Acquainted

Categories & Archives

Radical Blogroll

[]

Radical Bookshelf

[]

Subscribe via RSS or Email

Glossary

 

Dear Mr. Warhol

Trademark infringement, or brand advocacy? Before you release the hounds with a nasty  cease and desist, consider this approach that the Campbell’s Marketing Manager took over 46 years ago. Community managers and social media markerters should take note, this is how you do it!

Campbell SOUP Company
CAMDEN 1, NEW JERSEY

May 19, 1964

Mr. A. Warhol
1342 Lexington Avenue
New York, New York

Dear Mr. Warhol:

I have followed your career for some time. Your work has evoked a great deal of interest here at Campbell Soup Company for obvious reasons.

At one time I had hoped to be able to acquire one of your Campbell Soup label paintings – but I’m afraid you have gotten much too expensive for me.

I did want to tell you, however, that we admired your work and I have since learned that you like Tomato Soup. I am taking the liberty of having a couple of cases of our Tomato Soup delivered to you at this address.

We wish you continued success and good fortune.

Cordially,

(Signed, ‘William P. MacFarland’)

William P. MacFarland
Product Marketing Manager

(Image from the collection of Billy Name, via Warholstars.org and lettersofnote.com )
Disclaimer: Campbell’s is a client of Proximity Canada

Technorati Tags: , , , , , , , , ,


Tweet This! Print This Post Print This Post

1 Comment 23 Tweets

15 Responses to “Dear Mr. Warhol”

  1. DoctorJones Says:

    Fab RT @CollinDouma: “Dear Mr. Warhol” A social marketing lesson from a 46 y/o letter from Campbell’s Mktg Mgr http://bit.ly/bFBnaY

    This comment was originally posted on Twitter

  2. Tweets that mention Dear Mr. Warhol :: radical trust -- Topsy.com Says:

    [...] This post was mentioned on Twitter by Social Media Guide, James Topham, Ed Lee, David Jones, Rachel Segal and others. Rachel Segal said: RT @smmguide: RT @DoctorJones: Fab RT @CollinDouma: "Dear Mr. Warhol" A social marketing lesson from Campbell's Mktg Mgr http://bit.ly/bFBnaY [...]

  3. DK Says:

    Fantastic illustration of embracing the idea that a ‘brand’ should be shared – thanks for sharing.

  4. Marshall Sponder Says:

    Ok

    This comment was originally posted on FriendFeed

  5. acriley Says:

    Nice ==>RT @DoctorJones: Fab “Dear Mr. Warhol” A social marketing lesson from a 46 y/o letter from Campbell’s Mktg Mgr http://bit.ly/bFBnaY

    This comment was originally posted on Twitter

  6. zrecsmom Says:

    Awesome RT @CollinDouma: Fab “Dear Mr. Warhol” A social marketing lesson from a 46 y/o letter from Campbell’s Mktg Mgr http://bit.ly/bFBnaY

    This comment was originally posted on Twitter

  7. thejemgallery Says:

    Imitation is the best flattery. Dear Mr. Warhol http://shar.es/0mjaj

    This comment was originally posted on Twitter

  8. GiantStepMedia Says:

    Dear Mr. Warhol: Trademark infringement, or brand advocacy? http://bit.ly/arM8x2 this is how you do it!

    This comment was originally posted on Twitter

  9. lilydustbin Says:

    @wbpictures letter from Campbells Soup to Warhol for you: http://bit.ly/bFBnaY RT @harrypotteruk: Harry Potter Condoms http://bit.ly/cEahFS

    This comment was originally posted on Twitter

  10. knithacker Says:

    @wbpictures letter from Campbells Soup to Warhol for you: http://bit.ly/bFBnaY RT @harrypotteruk: Harry Potter Condoms http://bit.ly/cEahFS

    This comment was originally posted on Twitter

  11. Imtiaz Hami Says:

    I always like the old fashioned epistle to the modern email!

  12. .com Says:

    I’m sure my mate sent me an incorrect link. I’m hunting for a video on camels, not this.

  13. best hcg drops yahoo Says:

    If your basal temperature is high after the completion of
    ovulation and remains so when your menstrual cycle is to begin, it is an early sign of pregnancy.
    These techniques are doomed to fail because they are not only unsustainable but also unhealthy
    when practiced over a long period of time. That’s the location where the diet HCG
    drops started. HCG hormone is recognized as effective and safe for
    people of all ages and therefore they are utilised within the making of
    HCG oral drops for losing weight fast. The test is designed to
    detect the level of h – CG in your urine. The idea with HCG is that HCG will trick the
    body into thinking it is pregnant and help it only burn fat while sparing the muscle.
    So with the growing of the society, there are many products of the weight losing in the market.
    Among the very key components of the HCG Diet is a restricted low-calorie
    diet. This information isn’t meant to become a scientific study, rather
    practical advice I’ve gleaned after helping many hundreds people through the HCG declines protocol.

    And canned vegetables too are processed and
    are not nearly half as good as fresh vegetables.

    Visit my web blog … best hcg drops yahoo

  14. Carroll Says:

    When you approve our comments, I will give
    $0.01 to a wonderful cause.

  15. legal recruitment kent Says:

    legal recruitment kent

    Dear Mr. Warhol :: radical trust

Leave a Reply

Additional comments powered by BackType

August 8th, 2010