Imagine a world where your community, your friends, your assets, and all your creative freedoms were suddenly expelled by a corporation or government. Now consider the same corporations and governments pulling the plug on Facebook, 4Chan, Twitter, or other online communities you may belong to. A frightening thought. But is it really that far off? [...]

Trademark infringement, or brand advocacy? Before you release the hounds with a nasty  cease and desist, consider this approach that the Campbell’s Marketing Manager took over 46 years ago. Community managers and social media markerters should take note, this is how you do it! Campbell SOUP Company CAMDEN 1, NEW JERSEY May 19, 1964 Mr. [...]