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Definitively Measuring Social Media (in Rainbows)



Everything you need to know about social media measurement can be learned from this video.

1. Benchmark: How many rainbows are there normally?

2. Determine key performance indicators:

  • Volume: “Double rainbows”
  • Reach: “All the way”
  • Sentiment: “WOOOHOOOOHOOO”

2. Hypothesize: “What does it mean?”

3. Report: “OMG, double rainbows all the way!”

4. When possible, replicate success: “Triple Rainbow!”

That’s all there is really.

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26 Responses to “Definitively Measuring Social Media (in Rainbows)”

  1. lilydustbin Says:

    My huzbond is funny: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

    This comment was originally posted on Twitter

  2. imamike Says:

    Its seriously this easy folks! #GetOnIt RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

    This comment was originally posted on Twitter

  3. 40deuce Says:

    funny and informative RT @DoctorJones: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

    This comment was originally posted on Twitter

  4. Lily Dustbin Says:

    Even when absolutely over the top, authenticity wins again.

  5. collin Says:

    @Lily Dustbin

    All the way!

  6. dakima Says:

    I don’t get it? RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

    This comment was originally posted on Twitter

  7. #smmeasure Twitter Chat recap: Social media measurement and tools | Marketwire blog Says:

    [...] Collin Douma wrote a piece on how to definitively measure social media in rainbows [...]

  8. Ryan Anderson Says:

    Isn’t social media all about rainbows and unicorns anyway?

  9. davidakermanis Says:

    Funny: Definitively Measuring Social Media (in Rainbows) http://j.mp/cNyg9W

    This comment was originally posted on Twitter

  10. Boyd Neil Says:

    Can I have some of what the guy was on when he recorded the video?

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July 29th, 2010