Everything you need to know about social media measurement can be learned from this video.
1. Benchmark: How many rainbows are there normally?
2. Determine key performance indicators:
- Volume: “Double rainbows”
- Reach: “All the way”
- Sentiment: “WOOOHOOOOHOOO”
2. Hypothesize: “What does it mean?”
3. Report: “OMG, double rainbows all the way!”
4. When possible, replicate success: “Triple Rainbow!”
That’s all there is really.
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9 Responses to “Definitively Measuring Social Media (in Rainbows)”
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July 29th, 2010
July 29th, 2010 at 12:53 pm
My huzbond is funny: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
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July 29th, 2010 at 12:57 pm
Its seriously this easy folks! #GetOnIt RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
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July 29th, 2010 at 1:02 pm
funny and informative RT @DoctorJones: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
This comment was originally posted on Twitter
July 29th, 2010 at 1:03 pm
Even when absolutely over the top, authenticity wins again.
July 29th, 2010 at 1:05 pm
@Lily Dustbin
All the way!
July 29th, 2010 at 4:10 pm
I don’t get it? RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
This comment was originally posted on Twitter
July 30th, 2010 at 8:42 am
[...] Collin Douma wrote a piece on how to definitively measure social media in rainbows [...]
July 30th, 2010 at 11:34 pm
Isn’t social media all about rainbows and unicorns anyway?
August 1st, 2010 at 2:13 pm
Funny: Definitively Measuring Social Media (in Rainbows) http://j.mp/cNyg9W
This comment was originally posted on Twitter