Everything you need to know about social media measurement can be learned from this video.

1. Benchmark: How many rainbows are there normally?

2. Determine key performance indicators:

• Volume: “Double rainbows”
• Reach: “All the way”
• Sentiment: “WOOOHOOOOHOOO”

2. Hypothesize: “What does it mean?”

3. Report: “OMG, double rainbows all the way!”

4. When possible, replicate success: “Triple Rainbow!”

That’s all there is really.

Technorati Tags: advertising, double rainbow, marketing, measurement, metrics, rainbows, social media, yosemitebear

13 Tweets

12 Responses to “Definitively Measuring Social Media (in Rainbows)”

1. lilydustbin Says:
   July 29th, 2010 at 12:53 pm

   My huzbond is funny: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

   This comment was originally posted on Twitter

2. imamike Says:
   July 29th, 2010 at 12:57 pm

   Its seriously this easy folks! #GetOnIt RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

   This comment was originally posted on Twitter

3. 40deuce Says:
   July 29th, 2010 at 1:02 pm

   funny and informative RT @DoctorJones: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

   This comment was originally posted on Twitter

4. Lily Dustbin Says:
   July 29th, 2010 at 1:03 pm

   Even when absolutely over the top, authenticity wins again.

5. collin Says:
   July 29th, 2010 at 1:05 pm

   @Lily Dustbin

   All the way!

6. dakima Says:
   July 29th, 2010 at 4:10 pm

   I don’t get it? RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure

   This comment was originally posted on Twitter

7. #smmeasure Twitter Chat recap: Social media measurement and tools | Marketwire blog Says:
   July 30th, 2010 at 8:42 am

   [...] Collin Douma wrote a piece on how to definitively measure social media in rainbows [...]

8. Ryan Anderson Says:
   July 30th, 2010 at 11:34 pm

   Isn’t social media all about rainbows and unicorns anyway?

9. davidakermanis Says:
   August 1st, 2010 at 2:13 pm

   Funny: Definitively Measuring Social Media (in Rainbows) http://j.mp/cNyg9W

   This comment was originally posted on Twitter

10. Boyd Neil Says:
    February 16th, 2011 at 2:13 pm

    Can I have some of what the guy was on when he recorded the video?

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    March 25th, 2012 at 9:57 pm

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12. demo.lifestyle-Date.net Says:
    March 2nd, 2013 at 7:10 pm

    Terrific post however I was wanting to know if you could write a litte more on
    this subject? I’d be very thankful if you could elaborate a little bit further. Kudos!

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