Everything you need to know about social media measurement can be learned from this video. 1. Benchmark: How many rainbows are there normally? 2. Determine key performance indicators: Volume: “Double rainbows” Reach: “All the way” Sentiment: “WOOOHOOOOHOOO” 2. Hypothesize: “What does it mean?” 3. Report: “OMG, double rainbows all the way!” 4. When possible, replicate [...]

It looks like teens might be moving on from Facebook. According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010. The main reason? Their study shows that they are beginning to lose [...]