25 years of the Commercial Web
Introduction:
2010 marks the 15th year of my career working in digital media. In that time I’ve seen a massive shift in the attitude towards the medium, and perhaps most fundamentally, the end of the idea that this is about technology. The key concept that first got me into this arena was the notion of a global community. That promise took a long time to come true for the average household, but for some of the early adopters (AKA geeks), the digital community has been there all along.
As with any new medium, the curve has been steep and with each stage, blunders of epic proportions have been made. In my experience, those who chose to bravely innovate their communication programs towards some clear objective typically stayed ahead of the curve and found a way to great profit. Those who “gave in” to the expertise of the individuals or companies they hired to get them to the next level succeeded the most. Those who attacked these communications innovations without a fundamental understanding of their purpose, or without a clear objective in mind often found little to no success for their money or effort.
Thankfully the days of ghettoizing the digital departments of mass advertising agencies are coming to a close. As are the days of empty ideas and blue sky objectives which chase venture capitalist investment as the ends, rather than the means.
Over the next couple of days, I will update Radical Trust with a several posts that take a look back, a look at now and a nod to the future as I see it in the digital world. Here is a sneak peak at the next five posts of this six post series regarding the future of the Commercial Web. Check back for:
25 years of the Commercial Internet 1990-2015
1990-1995 – The Brochureware Years
1995-2000 – The e-Commerce Years
2000-2005 – The Advertising Years
2005-2010 – Web 2.0 and The Social Media Years
2010-2015 – The Remix Years
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3 Responses to “25 years of the Commercial Internet, Introduction”
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January 4th, 2010 at 9:21 am
‘Duh-duh duuuhhh’ 25 yrs of the internet. How the Internet began. Good clean animated presentation http://bit.ly/5EHosS
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January 11th, 2010 at 11:16 am
25 Years of the Commercial ‘net – great summation of where we’ve been and where we are going by @CollinDouma http://bit.ly/4nln9N
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September 29th, 2011 at 2:14 pm
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