Here’s the promise I was hoping Apple would better yesterday. It’s interesting that Steve Jobs spent most of yesterday’s press conference reminding us how secure and established Apple is. What’s with the chest beating? He doesn’t need to remind us how many time’s we’ve bought new iPods over the last nine years. We know. I’ve [...]
Archive for January, 2010
Steve Job’s Radical Trust Fail Whale
Pringle pokes fun at an old-fashioned business
Pringle is a schickimicki fashion brand from Scotland. They’ve made cardigan sweaters for nearly 200 years and as such, their advertising is categorically predictable. Think Tilda Swinton in an evening gown spouting incoherent poetry as she stumbles through the woods, scales castle walls, swims out to sea … sigh. The fashion business has taken itself oh, so seriously [...]
Truth in Advertising
A few years ago, Duncan Watts — a network-theory pioneer at Yahoo! Research — wanted to test a theory. He ran a series of tests to see if popular music could be made popular again or if the original success was just plain luck. Watts wondered, can you browbeat people into thinking something is popular [...]
Piracy Quadruples an Indie Film’s Sales
“Ink” is a high-concept visual thriller that movie buffs might rank alongside Brazil, Dark City, Being John Malkovich and Pan’s Labyrinth. Husband and wife team, writer/director Jamin Winans and producer Kiowa Winans, created the feature-length digital picture on a shoestring budget with no support from Hollywood in terms of production or distribution. Trailer: Upon completion [...]
The Remix Years 2010-2015
25 years of the Commercial Internet Part 5: The Remix Years 2010-2015 Although this time has yet to pass, it’s clear that the next five years will see a great shift towards innovative media. Soon, (if not already) the amount of content on the web generated by individuals will vastly outnumber that which is created [...]