Ze’Germans (actually, the Swedes) are up to something very interesting for Volkswagen: they’ve created a site as a hub for something they’re calling “The Fun Theory”.
The idea is based on the notion that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different – the only thing that matters is that it’s change for the better.
So far they’ve transformed a staircase into piano keys, complete with sound as you climb. The new thinking encouraged 66% fewer people to take the escalator.
They’ve also rigged up a garbage can to sound like your trash deposit is falling hundreds of feet. This simple idea increased usage by over 40kg a day.
While they continue to execute other fun ideas, The Fun Theory folks are currently crowd-sourcing more ideas through a contest.
Keep an eye on this evolving case study… a sense of play is a key principle for Web 2.0 platforms and this is one to watch …
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3 Responses to “The Fun Theory”
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October 13th, 2009 at 11:13 am
Volkswagen thinks it can change people’s behavior by making the task fun. Do you agree? New blog post on Radical Trust: http://bit.ly/8hoKq
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October 13th, 2009 at 1:14 pm
Currently reading http://bit.ly/qzYoF Fun stuff from Collin Douma!
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October 13th, 2009 at 9:39 pm
This is awesome: The Fun Theory – http://bit.ly/2bQhqT
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