I’m joining Proximity Canada’s interactive team as Vice-President, Social Media. In this newly-created role, I’ll be identifying new opportunities to expand Proximity Canada’s current social media offering, while assisting clients in building their brand voice in the evolving digital space. I’ll be working primarily with the Gillette global and Mitsubishi Motors of Canada accounts and will begin this new role as of March 23, 2009.
“Social media is a natural extension of Proximity’s strong digital capabilities and our direct and CRM heritage that helps brands stay closer to their consumers,” says Andrew Bailey, President and CEO, Proximity Canada. “Collin’s experience in the social media space combined with our discipline in insights and measurement will help our clients extend their marketing efforts beyond the campaign into everyday conversations with consumers. We’re very pleased to have him on board.”
Well thank you Andrew… I’m happy to join you!
Over the last several months I’ve been working with Proximity and consulting on a few accounts (Mitsubishi Canada being the most notable). I truly enjoyed both the work I was doing and all the familiar faces of people I’ve worked with in past lives. There is a real appetite for the digital ad world to pick up the pace in social media. Proximity is leading the pack with notable programs like Dorito’s Guru and several other amazing campaigns.
The transition back into the interactive ad world is like coming home. I look forward to working at a company with the credibility, client roster and talent to really shake things up in this space.
Don’t worry, I will continue to blog my adventures here on radicaltrust.ca!
Check out the Press Release here
Saying hello also means saying goodbye.
As many of you know, after leaving SMG last summer, I began a social media consulting service and worked with several amazing clients. Thank you all.
I put my other foot in the door at Hill & Knowlton as a part-time Sr. Strategic Counselor with the digital department. I was fortunate to work with such a great team of communicators: Brendan Hodgson, Sharon Fernandes, Meghan Warby, Boyd Neil, Ian Barr (now with Rocket XL), Niall Cook, (who has authored a great book on Enterprise 2.0) and of course the ever-irreverent David Jones, whose friendship and sharp wit fuels a welcome reality check on this amazing media.
This group, together with the extended H&K team, taught me a lot about the PR side of the business. Thank you for such a great trip!
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27 Responses to “VP of Social Media at Proximity? Radical.”
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March 19th, 2009 at 3:54 pm
It’s official, I am now the VP of Social Media at Proximity Canada. http://bit.ly/DkaMT
This comment was originally posted on Twitter
March 19th, 2009 at 4:15 pm
@pageby_paige Thanks… really looking forward to getting started! RE http://tinyurl.com/dzr6su
This comment was originally posted on Twitter
March 19th, 2009 at 4:16 pm
@sulemaan Thanks! No brainer
RE http://tinyurl.com/dzr6su
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March 19th, 2009 at 4:23 pm
Congrats to you! That extra ‘L’ is really helping you along!
March 19th, 2009 at 4:35 pm
@CollinDouma CONGRATULATIONS! THIS will be an exciting gig for you!
March 19th, 2009 at 4:35 pm
@CollinDouma congrats!
March 19th, 2009 at 4:35 pm
@CollinDouma hey-o! congrats dou-man!
March 19th, 2009 at 4:35 pm
@CollinDouma My ‘Official’ congratulations to you, Douma. Don’t be a stranger!
March 19th, 2009 at 4:35 pm
@CollinDouma Congrats to you! You’re kind of a big deal, eh?
March 19th, 2009 at 4:36 pm
@CollinDouma Congrats on the new gig! Sounds pretty awesome.
March 19th, 2009 at 4:36 pm
@CollinDouma Congrats on the new gig. You and me. Brain!
March 19th, 2009 at 4:36 pm
@CollinDouma You can now afford to buy me lunch . . . Pangaea is close by
March 19th, 2009 at 4:55 pm
Congratulations Collin! Sounds like an exciting new challenge.
Good luck in the new role!
March 19th, 2009 at 5:58 pm
many, many congratulations collin – sounds like an outstanding challenge for you (as if working with david jones wasn’t enough) and i look forward to seeing a whole swathe of radically different programmes sweeping the social media sphere!
March 19th, 2009 at 6:20 pm
Touching support from the Twitter community. Thank you all! Looking forward to this new job! Cheers. http://bit.ly/DkaMT
This comment was originally posted on Twitter
March 19th, 2009 at 6:23 pm
I stopped adding all the tweets… a little overwhelming. thanks for all the words of encouragement, both here and on Twitter.
March 19th, 2009 at 6:44 pm
good stuff, congrats!
March 19th, 2009 at 10:25 pm
I wholeheartedly agree with all other comments! You are the Best! Congratulations Collin on new challenge!
March 20th, 2009 at 12:04 am
Collin, congratulations! I am impressed with the way you carve your own path while maintaining the trust of clients, friends and followers.
All the best with this new chapter.
Cheers,
Connie
March 20th, 2009 at 5:58 am
Happy for you, dude. Proximity is getting a winner. Rock on.
March 20th, 2009 at 7:54 am
Congrats Collin! I’m sure we’ll be seeing more great work coming out of Proximity with you leading their social media initiatives.
All the best in your new role.
Cheers,
Eden
March 20th, 2009 at 10:09 pm
That’s fantastic news for you and for BBDO. Looking forward to seeing what you can do there!
March 21st, 2009 at 9:44 am
Congrats Collin… say hi to Kilby for me
March 25th, 2009 at 9:27 am
Congrats, Collin! And I thought you had finally found a miraculous plug-in to suck tweets into your comments
Best of luck!
March 25th, 2009 at 11:28 am
Nope… no magic plug in. Just me and a quick copy/past finger.
Thanks all!
March 29th, 2009 at 7:18 pm
Jut to add my voice of congrats – have fun with it
March 30th, 2009 at 3:47 pm
Congrats, Colin! I do a bit of work with Proximity from time to time.
Cheers,
Shane