Who: The Guardian
What: The Guardian launches Open Platform, a suite of services that allows content publishers to freely access and integrate Guardian content with their own (with the requirement that Guardian content must not be altered or misrepresented, with watermarks retained).
Where: http://www.guardian.co.uk/open-platform
Why: Traditional media is having a hard time sustaining a business model in this rapidly evolving digital landscape. Instead of charging for content, The Guardian is testing new waters by trusting its content in the hands of its partners, while at the same time requiring that those partners carry Guardian advertising as part of its terms and conditions.
From the horse’s mouth:
The Open Platform currently includes two products, the Content API and the Data Store:
1. The Content API is a mechanism for getting Guardian content. You can query our content database for articles and get them back in formats that are geared toward integration with other internet applications. The Content API is a free service. We have some limits and restrictions detailed in our terms and conditions, but we hope that you will use our service for whatever needs you have, including commercial applications.
2. The Data Store is a collection of important and high quality data sets curated by Guardian journalists. You can find useful data here, download it, and integrate it with other internet applications. The Data Store has a range of different uses for different types of partners. We will include relevant terms and conditions along with each service.
Our aim is to make the Guardian Open Platform a useful environment for anyone who creates for the internet. We will offer more services in the future such as an ad network and an application platform.
Hat tip: Mashable
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2 Responses to “In Practice We Trust – The Guardian”
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March 10th, 2009 at 12:36 pm
The Guardian (UK) Opens up with an Open Platform & API : Guest post on radicaltrust today by @lilydustbin http://bit.ly/mJ8nk
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March 10th, 2009 at 8:42 pm
Currently reading http://tinyurl.com/cj4pe8
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