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Archive for March, 2009

VP of Social Media at Proximity? Radical.

I’m joining Proximity Canada’s interactive team as Vice-President, Social Media. In this newly-created role, I’ll be identifying new opportunities to expand Proximity Canada’s current social media offering, while assisting clients in building their brand voice in the evolving digital space. I’ll be working primarily with the Gillette global and Mitsubishi Motors of Canada accounts and [...]

March 19th, 2009

Feeling alienated in the virtual world?

The internet is not a “virtual world”. It is this world and it’s time you wrapped your head around it.
There was a time when you could dismiss the internet as some geeky flight of fancy. Then people started to make billions of dollars and you took notice. Didn’t you? I did.
There was a time when [...]

March 18th, 2009

Facebook and Segal Ending Media Relationship in Canada

[TORONTO]  Segal Communications will end their representation of Facebook media in Canada on March 31st, 2009.
The relationship between the two began in January 2007, when Segal Communications (an IPG company) inked a deal to represent Facebook advertising media and “sponsored groups” in Canada. Out of that deal, a small sales team of about five people [...]

March 13th, 2009

In Practice We Trust – The Guardian

Who: The Guardian
What: The Guardian launches Open Platform, a suite of services that allows content publishers to freely access and integrate Guardian content with their own (with the requirement that Guardian content must not be altered or misrepresented, with watermarks retained).
Where: http://www.guardian.co.uk/open-platform
Why: Traditional media is having a hard time sustaining a business [...]

March 10th, 2009

RIP A Remix Manifesto

RIP: A Remix Manifesto is an open source documentary about copyright and remix culture. Created over a period of six years, the film features the collaborative remix work of hundreds of people who have contributed to this website, helping to create the world’s first open source documentary.

Larry Lessig:
“Corporations are completely taking over our culture and [...]

March 7th, 2009