Consistency and trust continue to challenge corporate communicators in the social media space. As Sr. Counselor with Hill & Knowlton Canada, I worked with the digital team to create a concept for corporate social media communications. This concept illustrates a consistent, consolidated approach to integrated social media communications.
Dubbed “The Social Media Platform,” the model below has helped many H&K clients understand the holistic processes, documents, protocols, reporting and metric calibrations required to insightfully build and evolve social media programs over time.
This platform allows for idea generation from all areas of an organization to pass through certain filters to ensure investment in the right program executions with built-in measurements and a proven ROI. As this approach continues to mature, we’re finding this simple model goes a long way to establish clear goals, better results and informed learning for future ideation and program creation. Most importantly, this effort cumulatively builds brand trust and credibility in a relativity volatile and inconsistent conversation landscape.
Related Posts: David Jones’ H&K’s Social Media Reporting Template
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One Response to “The Social Media Platform”
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April 8th, 2011 at 10:08 am
hello! i’m at work currently so i didn’t have time to check out all of the post, but i do appreciate the things i read and will read a little more at the web site when i get home.. Got a lot of things to complete here :p do you got an account on twitter? =) Best regards, Resa