A couple of weeks ago Facebook surpassed MySpace as the most-trafficked social media site in the world (comScore). What does it mean to carry a moniker such as this? I decided to crack open the Facebook ads and pages application to look at the numbers on a global level.
Insights:
A few surprises turned up in Canada’s numbers. 1 in 3 Canadians now have a Facebook profile; compared to 1 in 10 in the US. About half of Torontonians have a Facebook profile and the number is still climbing from its current 1.35 million people. According to a 2006 estimate, Halifax’s population is 280 000 people; with over 268, 000 Facebook profiles, Halifax winters must be worse than I thought!
Excluding the UK, Canada has more people on Facebook than all of Europe combined. There’s plenty of opportunity in Europe considering over the last five months Facebook has released the site in more than 15 languages, including Spanish, French, German and Russian.
Globally, there seems to be a slight skew to females in most places. Italy, India, Turkey and UAE are amongst very few exceptions.
Countries that I didn’t expect to see in the top 8 are Chile, Turkey and Columbia. Maybe it’s the diversity that explains why Canada is doing so well! Canada is well known for being one of the most open, culturally diverse countries in the world. Facebook is a great way freely express those ideas.
Facebook Population By Region: all numbers current to last Friday (Aug 22nd 2008)
Top 8
1 USA 31,679,380 about 1 in 10
2 United Kingdom 12,216,660 about 1 in 5
3 Canada 9,878,540 about 1 in 3
4 Turkey 3,747,000 about 1 in 20
5 Australia 3,615,620 about 1 in 5
6 Chile 3,165,260 about 1 in 5
7 Colombia 2,959,020 about 1 in 14
8 France 2,605,980 about 1 in 19
I listed the countries no data was found for. This is not to say that nobody in this country has a profile, it simply suggests that the number was too small to register, or I simply could not find it when I pulled the data.
The Americas;
North America
USA 31,679,380
Canada 9,878,540
Mexico 1,291,100
Central America
Costa Rica 59,180
El Salvador 52,600
Guatemala 79,500
Honduras 42,720
Nicaragua 24,680
Panama 212,560
Data not available for: Belize
Caribbean
Bahamas 31,800
Dominican Republic 89,260
Jamaica 50,880
Trinidad and Tobago 103,320
Data not available for: Antigua and Barbuda, Aruba, Barbados, Cayman Islands, Cuba, Dominica, Grenada, Guadeloupe, Haiti, Martinique, Puerto Rico, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Turks & Caicos Islands, Virgin Islands
South America
Argentina 717,480
Bolivia 143,980
Brazil 150,800
Chile 3,165,260
Colombia 2,959,020
Ecuador 101,820
Paraguay 10,520
Peru 197,300
Venezuela 1,258,180
Data not available for: Falkland Islands, Guyana, Suriname, Uruguay
Asia
East Asia
China 198,700
Hong Kong 1,072,540
Japan 175,240
South Korea 106,340
Republic of China (Taiwan) 87,420
Data not available for: Macau, Mongolia, North Korea, Tibet
South East Asia
Brunei 87,420
Indonesia 272,320
Malaysia 558,620
Philippines 204,340
Singapore 529,160
Thailand 128,080
Vietnam 30,080
Data not available for: Cambodia, East Timor, Laos, Myanmar (Burma)
Central Asia
Data not available for: Kazakhstan , Kyrgyzstan, Tajikistan , Turkmenistan , Uzbekistan
Southern Asia
Bangladesh 123,980
India 809,060
Maldives 30,660
Pakistan 276,640
Sri Lanka 102,120
Data not available for: Afghanistan, Bhutan, Iran, Nepal
Western Asia
Bahrain 37,860
Cyprus 78,280
Israel 649,660
Jordan 217,760
Kuwait 75,560
Lebanon 384,540
Qatar 44,520
Saudi Arabia 227,040
Syria 227,040
United Arab Emirates 360,120
Data not available for: Armenia, Azerbaijan, Gaza, Georgia, Iraq, Oman, West Bank, Yemen
Australia and Oceania
Australia 3,615,620
New Zealand 432,100
Data not available for: Fiji, Kiribati, Marshall Islands, Micronesia, Palau, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu
Europe:
European Union
Austria 125,560
Belgium 695,000
Bulgaria 70,760
Cyprus 78,180
Czech Republic 64,440
Denmark 1,021,160
Finland 629,700
France 2,605,980
Germany 757,760
Greece 501,840
Hungary 59,520
Ireland 305,320
Italy 547,620
Lithuania 28,140
Luxembourg 41,080
Malta 35,640
Netherlands 257,540
Poland 102,400
Portugal 66,520
Romania 10,040
Slovakia 38,140
Slovenia 73,820
Spain 851,920
Sweden 1,327,440
United Kingdom 12,216,660
Rest of Europe
Bosnia and Herzegovina 76,520
Croatia 254,720
Iceland 50,780
Norway 1,304,140
Russia 82,260
Serbia 215,060
Switzerland 550,540
Turkey 3,747,000
Ukraine 24,820
Data not available for: Albania, Andorra, Armenia, Azerbaijan, Belarus, Estonia, Latvia, Georgia, Liechtenstein, Moldova, Monaco, Montenegro, San Marino, Vatican City State, Yugoslav / Macedonia
Africa
Egypt 826,000
Ghana 34,620
Kenya 98,340
Nigeria 134,660
South Africa 1,054,700
Tunisia 63,400
Data not available for: Algeria, Angola, Benin, Botswana, Burkina Faso Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Cote d’Ivoire, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, The Gambia, GuineaGuinea-Bissau, Ivory Coast (Cote d’Ivoire), Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leon, Somalia, Sudan, Swaziland, Tanzania, Togo, Uganda, Zambia, Zimbabwe
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4 Responses to “Facebook Population: A Global Breakdown”
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October 1st, 2008 at 12:11 pm
how do you get to a blocked facebook site?
October 1st, 2008 at 3:39 pm
[...] No need to belabor the impact of the cultural movement happening via the internet. Go here and here for evidence of [...]
October 2nd, 2008 at 12:32 pm
ar
There are many proxy servers out there that you can use to view get around a block at school, work, country… whomever it is that is blocking you. Simply google proxy server and try and find one you can trust. This should help.
February 19th, 2009 at 2:25 pm
[...] No need to belabor the impact of the cultural movement happening via the internet. Go here and here for evidence of [...]