Comments on: Advocate Generated Media

By: collin

collin — Wed, 09 Jul 2008 03:34:27 +0000

I hear you Boyd. Another good example.

By: Boyd Neil

Boyd Neil — Wed, 09 Jul 2008 00:37:35 +0000

I’d be interested in your comment about something I heard yesterday on BNN. The president of a social network said he wanted to use the network to improve “dialogue” between advertisers and consumers. My feeling . . . it’s a perversion of the term “dialogue” which means “thinking together in relationship”.

By: collin

collin — Wed, 02 Jul 2008 20:33:53 +0000

Thanks Stefanie and Selina. The Marketing Dyslexicon needs more compassion and understanding. Spread the word

By: Selina

Selina — Wed, 02 Jul 2008 17:47:52 +0000

Great post. I like how you said consumer don’t view themselves as consumers, they view themselves as people.

That’s the one thing that marketers sometimes overlook, they forget that the success of their campaigns depend on PEOPLE not lemmings who will be brainwashed into buying their products. People who are intelligent, insightful, and who look for more out of their brands.

I hate it when a company tries to embrace UGC but then wants to moderate and control every single piece of content. That’s so ridiculous.

Great post.

By: Stefanie

Stefanie — Sun, 22 Jun 2008 00:44:34 +0000

I agree with moving away from consumer to advocate. I think there are a lot of terms in marketing that could use refreshing. The language of military metaphors in business, especially in marketing has always bothered me: “price wars”, “market invasion” etc. Ultimately – it is not different companies at war with each other for the spoils – the passive consumers. People who use the products have always been more powerful than they seem in marketing meetings.

Marketers have needed to think differently about consumers since these terms have come into practice. Now in the age of consumer advocacy – hopefully companies will wake up.

Great post!