In marketing, people are called consumers. The marketing definition of a consumer is, “the ultimate user of a product or service”; while the dictionary says that a consumer is, “a heterotrophic organism that ingests other organic matter in a food chain.” Given these definitions, it’s no wonder marketers are having a hard time seeing consumers [...]

It’s in the ads, or at least that’s what Google is banking on in the latest scheme to make YouTube a big profit centre. Since Google bought YouTube for $1.6 billion at the end of 2006, three questions, in one form or another, have continued to circulate in the social media fishbowl: 1: How will [...]