UPDATE**** Congrats to Jen Gould for winning the Children’s Album of the Year Juno last night (April 6th 08) in Calgary.
The children’s music CD “Music Soup” by Jen Gould had been out for a few months when her husband Hayes Steinberg (a former colleague of mine at MacLAREN McCANN in Toronto) came up with an idea to get the word out about it.
Hayes put together a Facebook group called “Kids Love Jen Gould’s Music Soup” in support of her efforts. He invited all of his friends to join the group. Upon learning of the CD, some parents in Hayes’ social sphere downloaded a copy of the album from iTunes. The vast majority of his friends however, simply showed their support by joining his Facebook group.
The power of social networking was about to kick in. A simple request to join the group went out to Hayes’ social sphere of over 150 people, this combined to create the potential reach of tens of thousands – each quite possibly reading in their Facebook ‘newsfeed’ that a friend had joined a group proclaiming “Kids Love Jen Gould’s Music Soup”. You can’t buy that kind of quality media – awareness and endorsement all wrapped up in a message of support.
Well beyond Hayes’ invite list, deep into the social sphere of his extended network, someone found Jen’s music who may never have done so otherwise.
Hayes sent me this message this morning:
” …we were contacted (via the facebook group) by a national children’s clothing store called Please Mum. They ordered 15,000 cd’s to giveaway during the holiday sales season for a ‘free gift with purchase’. In the end, they gave away something like 14,750 cd’s. In addition to that, we’ve sold almost 6000 cd’s through word of mouth alone. And then, just last week, my wife got a JUNO NOMINATION for her CD! It’s only existed for a year and a half and here we are, going to the JUNOs in Calgary!!!…”
Congrats to Jen Gould, we’re pulling for you. Another example of the amazing reach and capability of WOM marketing via social media.
Here is Jen Gould performing from her Juno nominated CD “Music Soup”
Purchase a copy of the album here.
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5 Responses to “Facebook Group Leads to Juno Nomination”
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February 11th, 2008 at 8:54 pm
[...] Adina wrote an interesting post today onHere’s a quick excerptThey ordered 15000 cd’s to giveaway during the holiday sales season for a ‘free gift with purchase’. In the end, they gave away something like 14750 cd’s. In addition to that, we’ve sold almost 6000 cd’s through word of mouth alone. … [...]
February 11th, 2008 at 9:43 pm
[...] collin wrote an interesting post today on Facebook Group Leads to Juno NominationHere’s a quick excerptHayes put together a Facebook group called “Kids Love Jen Gould’s Music Soup” in support of her efforts. He invited all of his friends to join the group. Upon learning of the CD, some parents in Hayes’ social sphere downloaded a copy of … [...]
February 11th, 2008 at 11:24 pm
radical trust Blog Archive Facebook Group Leads to Juno Nomination…
Record labels on notice. Independent children’s musician armed only with talent and a basic Facebook group ends up selling over 20 000 copies of their CD. Proving that hard work, talent and a good idea are worth more then a record deal to make it big….
February 12th, 2008 at 3:23 am
[...] Well beyond Hayes’ invite list, deep into the social sphere of his extended network, someone found Jen’s music who may never have done so otherwise. Source: radical trust » Blog Archive » Facebook Group Leads to Juno Nomination [...]
February 14th, 2008 at 9:53 am
This is fascinating, but it still leaves me wondering how effectives Facebook groups are at retention. I’ve always suspected that facebook groups are disposable marketing tools.
In other words, their great for fly-by publicity stunts, but they still fall short of offering brands a way to establish a lasting rapport of trust with its consumers.