This is a good idea Kathleen Edwards gets it. Not only is she a talented musician, she clearly understands that a credible “celebrity” needs to put her money where her mouth is when supporting a “cause”. I’ve worked with enough musicians to know that most of them consider themselves “the cause”. Although I don’t work [...]

UPDATE**** Congrats to Jen Gould for winning the Children’s Album of the Year Juno last night (April 6th 08) in Calgary. The children’s music CD “Music Soup” by Jen Gould had been out for a few months when her husband Hayes Steinberg (a former colleague of mine at MacLAREN McCANN in Toronto) came up with [...]

I have a busy week coming up with 3 talks on 3 amazing topics at 3 diverse un/conferences. Here are the details: Event Style Show: Expo and Awards Host: BizBash Talk: Gen 2.0: Join the Viral Marketing Revolution 9:15am February 20, 2008 Direct Energy Centre, Toronto Social Media Marketing Host: Open Dialogue Talk:”Social Media Strategies [...]

Attitude has a lot to do with social media. If you want to change the way the world sees your organization, you first have to change the way your organization sees the world. Gaping Void once wisely scribbled; Ask yourself: If a consumer decided to take a swing back at you for saying something stupid, [...]