I can’t give you the results/numbers behind these SMPRs as this data belongs to our clients. However, I can safely say that the reach has gone far beyond our expectaions generating post views into the millions.

We are lucky however! Bloggers love talking about cars

In the automotive world, there are thousands of small influence blogs, (with a technorati rank of 25k or above for example) dozens of medium influence blogs(with a technorati rank between 5K and 25k), several high influence blogs (with a rank between 2k and 5 k)and a handful of power blogs like Jalopnik: 185 rank and Autoblog with a current rank of 68. (Technorati is not the only criteria we use to measure influence, I’m just using it as a general reference for your questions)

I can tell you that all of levels of influence have used assets originating with these SMPRs

A site like Jalopnik gets nearly 500K unique visits a month, Autoblog comes in at around 540K.

Our data shows that many people spend time actually reading posts on blogs. This is something nearly impossible to quantify in the print world beyond circulation numbers and reasonably educated guesses.

That said, It would be foolish to abolish your Traditional press strategies. This is a new tool in the chest, and should not replace the old ones.

As a special note, it is not only bloggers using this content. I have spoken directly to traditional news paper journalists who are using this content for their online stories.

very interesting stuff.

c

From my experience the whole idea of a press release is to “release” the press from the work/research required to write the days story. These SMPRs seem a tad cluttered and could be viewed as work in themselves.

These days, I seem to be getting solid interest from my key bloggers simply by getting good press in the old media world [bloggers do like to comment on things they read in their morning papers it seems].

I’d be interested in seeing the results. Do you folks have any examples of your digital snippets content showing up in key automotive blogs? – Have you tested this format against say, a well worded email with, short and sweet, with quick concise links to a “media elements” site somewhere within the Ford site?

It does work well for big clients, but don’t forget, everything is scalable. You are right however, these SMPRs tend to be longer term strategies in contrast to a traditional press release.

You are sort of right on your assumptions, but this is not a blog. At it’s core, Digital Snippets is not about telling bloggers the client’s stories, it’s about helping bloggers tell the bloggers stories. The content is optimized for maximum “repost” ability. If you wanted to find a current, credible link to reference on a particular subject, you know have the source… That’s the idea. The updates are not necessarily coming from PR either. They can come from Engineering, Design, Marketing, etc.

Thanks for the comments!
collin

I will say this – if nothing else, the design has been greatly improved.

is it just me or are these “digital snippits” blogs about certain things? with content that gets constantly updated by the PR department….