There is a significant cultural revolution going on right now which affects all forms of communication. This boom is redefining every aspect of how we communicate and relate with one another. Social media is the echo to that boom and we should all remember that people are not mediums for our messaging – agencies and [...]

Nothing replaces passion for a particular subject when determining who should write for your corporate/collective blog. You can recognize a good blogger from a mile away. It may be the gleam in their eye when they talk about their work, it might be their gift to consistently teach something new. Whatever it is, rank in [...]

When developing strategy for a group or corporate blog, don’t forget that “blogger motivation” is a key factor in the formula for overall success. As in any other community, the needs of its members must be considered to ensure each remains active, current and topical. Even with the best technology, design, widgets, etc, the corporate [...]