Sponsorship is becoming a very cost effective way to enter the social media space. How do sponsors get into this space and remain credible? This and many other topical questions will be explored in an upcoming talk by Collin Douma at the Strategic Sponsorship Marketing Summit in Toronto on November 6th.
Strategic Sponsorship Marketing: The Canadian Summit
“A one-day interactive seminar that will lead you through a successful sponsorship sales strategy. Topics covered will include market research, asset identification, pricing, packaging, sales, and managing the relationship between sponsor and sponsored property. This highly practical seminar is designed with sponsorship seekers squarely in mind. Every presentation will make a solid contribution to fulfilling the purpose of the day: to help you attract and keep corporate sponsors.”
Presenter Collin Douma 1:30 – 2:30
My Space is Your Space: Sponsorship and Social Networks
The internet is the most measurable form of marketing that has ever existed, and what do these measurements tell us? That push advertising no longer works. Social Media is more about attitude than it is technology. Sponsors must be nimble, open minded and willing to trust your consumer to pull them to your messages and services. Drawing on stories from his experience as a Creative Director, Social Media Strategist and Blogger, Collin Douma will present insightful, often surprising case studies that demonstrate successful outcomes using social media as the primary “media channel”.
Tuesday, November 6, 2007
Sutton Place Hotel , 955 Bay Street, Toronto, ON
full agenda | details | registration
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