Facebook stats are like crack when you first get a hold of them.
The Flyers Pro application lets you do some deep digging on Facebook user stats.
Here are a few things unearthed today just playing around with Canadian Stats on Facebook;
Canadians on Facebook: 7 669 540
4+ million users aged 13-25
3.6+ million users over 26
2.5+million users [...]

Sponsorship is becoming a very cost effective way to enter the social media space. How do sponsors get into this space and remain credible? This and many other topical questions will be explored in an upcoming talk by Collin Douma at the Strategic Sponsorship Marketing Summit in Toronto on November 6th.
Strategic Sponsorship Marketing: The Canadian [...]

Sometimes I read gaping void for a laugh.
Mostly I read gaping void for some truth.
The truth …

…of positions …

…of careers …

…of advertising …

…of marketing …

…of open source…

…of mediocrity…

…of naysayers…

… of Radical Trust.

Tags: gaping void, Hugh, Marketing Insights, PR, radical trust, Reviews, social media, Truth well told

In it’s simplest form, the SMPR (Social Media Press Release) is not unlike the TMPR (Traditional Media Press Release). Basically, you’re communicating details about a particular product, event or program so that content creators (bloggers, journalists) can disseminate that information across their respective media.
TMPRs tend to be long-winded, often-not very creative and many times they [...]