As marketers continue to strategize around the notion of community-building for their brands, it’s important to consider which tools and concepts foster a ‘sense of community’ and keep an online village from becoming a digital ghost town. A sense of community can be broken down into four main categories: Membership Membership may offer boundaries, emotional [...]

There are still tickets available for next Tuesday’s keynote “Social Media and the Age of Dialogue” I will be giving in Toronto. I hope to see you there! Here are the details: Facebook. MySpace. Web 2.0 Flickr …..What’s all the buzz about Social Media? Social media is changing the landscape and mindscape of doing business [...]

Social media communities are online properties in which members relate common experiences and interests. From micro-stock photo offerings like SnapVillage to colossal social networks like FaceBook to the ever-expanding blogosphere, communities online are as diverse as those found offline. Just think of metropolitan areas where most neighborhoods are known for offering a different experience. When [...]

By all appearances, Marié Digby had the makings of a modern music legend. She had all the math: young, beautiful and talented. She’d garnered over 2.3 million views of her simple homemade video covers on YouTube (see below). Her humble beginnings likely helped her earn a place on MTV and radio play in influential music [...]

We have a lot to learn from the Swedes. For instance, how do they make a profit serving a meatball lunch for a buck? Or how do they compress an entertainment wall unit down so tight it can fit into a surfboard case? How do they know I’ll love something for exactly one year, toss [...]