Some time ago, I blogged on the notion of the “brand immune system” in social media. Check out the following article, published today at MediainCanada.com where I expand on the notion.
From MediainCanada.com, July 23rd, 2007
Top Stories: Your brand needs an immune system
Remember the days when a disgruntled customer would start a letter-writing campaign, distribute petitions [...]
Archive for July, 2007
More on the “Brand Immune System”
Corbis takes a shot at microstock with Snapvillage
Microstock photography is an offshoot of traditional stock photography – the main difference being that microstock shots are almost exclusively gathered by crowdsourcing via the internet. Typically the photos come from shutterbugs who provide royalty-free shots in exchange for a share in the revenue of their sale, ranging from a few cents to around $50.
The [...]
Traffic Safety Improved by Eliminating Signs
Curiously, the Dutch have a word for “free of traffic signs” and it’s “verkeersbordvrij”. My ancestors over in the mother-province of Friesland, Netherlands are up to a very interesting traffic-planning experiment and it just may spark a world-wide trend in radical trust.
In order to make the streets safer for everyone, traffic planners have removed all [...]
Social Media and the Id
Most people would agree that social media platforms like YouTube, Facebook and Flickr are largely about ego. The more ego you stroke in a social media application, the more addictive the platform becomes. A quick look at a Facebook user profile illustrates how many addictive little ego strokes there are, and how they contribute to [...]