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Archive for July, 2007

More on the “Brand Immune System”

Some time ago, I blogged on the notion of the “brand immune system” in social media. Check out the following article, published today at MediainCanada.com where I expand on the notion.
From MediainCanada.com, July 23rd, 2007
Top Stories: Your brand needs an immune system
Remember the days when a disgruntled customer would start a letter-writing campaign, distribute petitions [...]

July 23rd, 2007

Corbis takes a shot at microstock with Snapvillage

Microstock photography is an offshoot of traditional stock photography – the main difference being that microstock shots are almost exclusively gathered by crowdsourcing via the internet. Typically the photos come from shutterbugs who provide royalty-free shots in exchange for a share in the revenue of their sale, ranging from a few cents to around $50.
The [...]

July 20th, 2007

Traffic Safety Improved by Eliminating Signs

Curiously, the Dutch have a word for “free of traffic signs” and it’s “verkeersbordvrij”. My ancestors over in the mother-province of Friesland, Netherlands are up to a very interesting traffic-planning experiment and it just may spark a world-wide trend in radical trust.
In order to make the streets safer for everyone, traffic planners have removed all [...]

July 8th, 2007

Social Media and the Id

Most people would agree that social media platforms like YouTube, Facebook and Flickr are largely about ego. The more ego you stroke in a social media application, the more addictive the platform becomes. A quick look at a Facebook user profile illustrates how many addictive little ego strokes there are, and how they contribute to [...]

July 5th, 2007