Phineas Taylor (P.T.) Barnum (July 5, 1810 – April 7, 1891) was famous for being many things. He was an entertainer, an entrepreneur, an author, a debunker, a politician and a reformer. Perhaps at present he’s most notably remembered for his showmanship and fantastical hoaxes.
A man infamous for hoaxes may not be the most credible [...]

How many times have you heard (or thought) “this is too risky. What if they say something bad?” when weighing the merits of social media for your client or product? The fact is, if your product or service fails, disappoints or inconveniences the customer in any way, count on them to say something negative.
Gone are [...]