Understanding the demographics of social media is to understand the demographics of any society. No matter how you slice it, vertical or horizontal, age, wealth or interests, there is a call to action in the empowerment of any demographic. As marketers, we’ve been profiling consumers for years, categorizing them into demographics for our convenience. It’s [...]

In general, the overall numbers are surprising, you might even say shocking. Canadians are buying into social media on a grand scale, with Facebook leading the charge. Per capita, Facebook users from Halifax, Toronto, Ottawa and Calgary outnumber their nearest American cousins from Boston! And the curve continues… In sheer numbers, Torontonians dominate Facebook’s global [...]

As advertisers adapt to the online environment, the technology continually improves and a new form of microsite is taking hold. Some of these engaging environments set a new bar in the cost of entry to online media. If advertisers are able to intercept an internet session and divert attention towards engagement with a “microsite” that [...]

As marketers, we hope that the relationships we build with our clients will establish a trust that extends into all phases of the brand experience. A good brand will consistently deliver its promise; from the marketing and advertising phase, to the retail, warranty and customer service phases. If the brand over-promises, you will fail as [...]

Q: What’s this? A: “The MySpace community will give America its first Presidential primary winner in 2008.” Chris DeWolfe, CEO of MySpace. Q: When? A: January 1st and 2nd, 2008 Q: Which candidates currently have MySpace profiles? A: Many of them including: Barack Obama 89947 friends John Edwards 17071 friends Hillary Clinton 7685 friends John [...]