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Archive for March, 2007

MVB Head to Head: Round 1!

Alright… it looks like this “Most Valuable Blog” competition Joseph Jaffe has put together is going into multiple rounds.
Radical Trust needs your help!
It has become a round robin tournament of blog titans (and me).
The first bout:
PLAN vs. TRUST
In the blue trunks, weighing in with IA and an in-depth offering of UXP, it’s Scott Weisbrod’s [...]

March 29th, 2007

Radical Trust for MVB 2007? – UPDATE

Radical Trust has been short listed (amongst some incredible company) for competition as the MVB (Most Valuable Blog).
From Jaffe Juice
… let the Marketing Dance begin. Here is the survey. You get to vote on the 5 most valuable blogs (MVB) under the following criteria:* delivers the best crash course/introduction to new marketing for newcomers/newbies
* provides [...]

March 28th, 2007

IPTV and the Demographic of One

It’s no surprise that advertisers have had tremendous success with television over the last sixty years. TV is an extraordinary tool of persuasion. Its warm glow and relentless pulse have charmed us into consuming dozens of hours a week. Have you ever noticed a baby caught up in the pulse of a TV set? [...]

March 19th, 2007

60 Second Rant: Content

I think we will agree that content on the web is ubiquitous these days.
We’ve entered an era in which we’re having to place a tremendous amount of trust in our consumers to persuade them to pay for content.
Consumers tend to value ubiquity over quality – ask any professional photographer who’s feeling a little “undervalued” right [...]

March 13th, 2007

My Morning with Bill Gates

This past Tuesday, I attended an intimate discussion on the future of creativity in advertising hosted by Bill Gates and Steve Davis (CEO of Corbis) in New York City. The discussion was led by a handful of Madison Avenue heavy-hitters and attended by thirty executives from all corners of the ad world… and me.
How the [...]

March 10th, 2007