Comments on: Are You Ready to Radically Trust Your Consumers?

By: Top Ten Less Well-Known PR/Marketing Blogs | davefleet.com

Top Ten Less Well-Known PR/Marketing Blogs | davefleet.com — Sun, 18 May 2008 01:25:37 +0000

[...] Are you Ready to Trust? [...]

By: Companies Need to Learn Radical Trust at Will Pate

Companies Need to Learn Radical Trust at Will Pate — Mon, 05 Mar 2007 00:34:52 +0000

[...] Collin Douma sums up radical trust for companies so well in this infographic. We’ll have to get him out to the next VizThink. [...]

By: (3i) » Who do you “trust”?

(3i) » Who do you “trust”? — Tue, 20 Feb 2007 20:44:30 +0000

[...] Collin at RadicalTrust.ca has a good post up about, well, radically trusting your customers. I have another post noodling around in my head regarding community, anonymity, behaviour, etc. but in the meantime, I really am stuck on the “trust” factor as Collin describes it. Granted, I get his point that – Consumers have no reason to trust you – and I for the most part agree. But the conclusion from that – When you open the relationship by trusting your consumer, you may actually earn their trust in return. – opens a slew of questions for me about what consumers/ people actually want from a business. Do they want to trust them as individuals, or in the aggregate? I trust American Airlines that their planes will stay in the air. I trust they have hired qualified mechanics and that the gov’t has systems in place for quality assurance. Do I trust them not to raise airfares, lose my bags, or cut back on flight routes? Not really. And only one of those do I believe is directly within their power to control (the bags). The rest are the results of the competitive business landscape they operate in. [...]

By: collin

collin — Mon, 19 Feb 2007 22:47:53 +0000

Thanks for the pings Webwalker and PR Works. I am greatful to see the trust message spread.

collin

By: Trusting consumers is so rad! at PR Works

Trusting consumers is so rad! at PR Works — Mon, 19 Feb 2007 18:24:15 +0000

[...] Collin Douma is brilliant…even if he’s not a PR guy! His post today on radically trusting consumers should be mandatory reading for all brand managers, MBAs, CEOs and corporate comms flacks. [...]

By: Webwalker » Blog Archive » Trusting the audience

Webwalker » Blog Archive » Trusting the audience — Mon, 19 Feb 2007 16:32:02 +0000

[...] Colin over at Radicaltrust.ca really hit on an important point: that marketers have (and continue) to give people little to no reason to trust them. Although I bet the words “the most trusted…” occurs at least once in most brand footprint or mission statements. Trust however is the basis of any real connection or relationship, trust and ethics also happens to be the basis of the entire social media movement. [...]

By: Anonymous

Anonymous — Mon, 19 Feb 2007 04:05:27 +0000

Are You Ready to Radically Trust Your Consumers?…

Have you been open to the idea of social media for some time now, but are still unsure whether youre ready to go all the way? Frankly, you are not alone. The conflicting reports are numerous, arguing both for and against letting go of brand control. Wh…