“Astroturfing,” (fake grassroots campaigns), is not a new term, but it is certainly growing in awareness as of late. As peer to peer review sites, blogs, podcasts and other social media tools grow in popularity online, so too do those who would try to take advantage of this new found credibility. Seedy hotel owners, restaurateurs, [...]

I recently picked up a copy of “My Secret,” a book compiled by Frank Warren. Originally created as a web-based community art project back in 2004, this new collection of never-seen-before postcards features deeply personal confessions from ordinary people using an extraordinary platform. This book is a follow up to the best seller “Post Secret,” [...]

Have you been open to the idea of social media for some time now, but are still unsure whether you’re ready to go all the way? Frankly, you are not alone. The conflicting reports are numerous, arguing both for and against “letting go” of brand control.
Unfortunately, the “con” arguments often read as “what were they [...]

A friendly reminder that I will be speaking on the topic of “Radical Trust” Day 2 at “Consumer 2.0 in a few short days from now.
Plan to attend if you can!
Once again, here are the details:
Consumer 2.0 : Meeting the Demands of the Connected Consumer
presented by OpenDialogue
Feb 21 & 22, 2007
Old Mill, Toronto Ontario [...]

As mass advertising agencies struggle to find their new business model, one brave company is blazing new ground in the world of integrated advertising. Using a bottom up approach powered by good old elbow grease, it seems Anomaly, Madison Avenue’s newest rock-stars, may be setting the trend by offering much more than just ads. What [...]