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	<title>Comments on: Creating the Platform and Targeting the Audience for Social Media</title>
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	<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/</link>
	<description>Blogging the revolution of brand democratization with an emphasis on transparency and radical trust.</description>
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		<title>By: Kir</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-52718</link>
		<dc:creator>Kir</dc:creator>
		<pubDate>Sat, 12 Jun 2010 00:03:48 +0000</pubDate>
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		<title>By: collin</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1851</link>
		<dc:creator>collin</dc:creator>
		<pubDate>Fri, 26 Jan 2007 22:08:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1851</guid>
		<description>Hey ZedS

I think it was &lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; title=&quot;Jaffe Juice, Join the Conversation&quot; href=&quot;http://www.jaffejuice.com/2007/01/update_on_cover.html&quot; rel=&quot;nofollow&quot;&gt;Joe Jaffe&lt;/a&gt; that was doing the blank book cover thing... Or was it Penguin Classics? Or Both!

I&#039;ll check out the Beck album for sure. No surprise to me that he is on board with this thinking... Beck has always been ahead of the curve.

werd

collin</description>
		<content:encoded><![CDATA[<p>Hey ZedS</p>
<p>I think it was <a rel="nofollow" target="_blank" title="Jaffe Juice, Join the Conversation" href="http://www.jaffejuice.com/2007/01/update_on_cover.html" rel="nofollow">Joe Jaffe</a> that was doing the blank book cover thing&#8230; Or was it Penguin Classics? Or Both!</p>
<p>I&#8217;ll check out the Beck album for sure. No surprise to me that he is on board with this thinking&#8230; Beck has always been ahead of the curve.</p>
<p>werd</p>
<p>collin</p>
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		<title>By: zedS</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1850</link>
		<dc:creator>zedS</dc:creator>
		<pubDate>Fri, 26 Jan 2007 21:39:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1850</guid>
		<description>you are so right collin. and those who are embracing the idea of ENGAGING their audiences will see successes. Beck&#039;s customizable album is a great example. I also read about a publishing company that is publishing books with blank covers so that the readers can design it themselves (of course, I can&#039;t remember which publishing company..lol).</description>
		<content:encoded><![CDATA[<p>you are so right collin. and those who are embracing the idea of ENGAGING their audiences will see successes. Beck&#8217;s customizable album is a great example. I also read about a publishing company that is publishing books with blank covers so that the readers can design it themselves (of course, I can&#8217;t remember which publishing company..lol).</p>
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	</item>
	<item>
		<title>By: collin</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1726</link>
		<dc:creator>collin</dc:creator>
		<pubDate>Tue, 23 Jan 2007 20:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1726</guid>
		<description>Thanks Dan,

My pleasure.
cheers
collin</description>
		<content:encoded><![CDATA[<p>Thanks Dan,</p>
<p>My pleasure.<br />
cheers<br />
collin</p>
]]></content:encoded>
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		<title>By: Dan Dashnaw</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1725</link>
		<dc:creator>Dan Dashnaw</dc:creator>
		<pubDate>Tue, 23 Jan 2007 18:45:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1725</guid>
		<description>Nice post - Thanks!
&lt;a rel=&quot;nofollow&quot; title=&quot;Audio Expansion Blog&quot; href=&quot;http://www.audioexpansion.com/blog&quot; rel=&quot;nofollow&quot;&gt; &lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Nice post &#8211; Thanks!<br />
<a rel="nofollow" title="Audio Expansion Blog" href="http://www.audioexpansion.com/blog" rel="nofollow"> </a></p>
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		<title>By: Audio Expansion Blog &#187; Blog Archive &#187; Tips for Targeting the Social Media Audience</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1724</link>
		<dc:creator>Audio Expansion Blog &#187; Blog Archive &#187; Tips for Targeting the Social Media Audience</dc:creator>
		<pubDate>Tue, 23 Jan 2007 18:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1724</guid>
		<description>[...] The use of such strategies within corporate podcasts, blogs and internet video campaigns is quickly becoming a new paradigm within itself.&#160; It will be interesting to see who &#8216;gets it&#8217; and who doesn&#8217;t as more and more companies engage in these mediums for marketing, advertising, PR and customer engagement initiatives.&#160; You can read the original post here at Radical Trust. [...]</description>
		<content:encoded><![CDATA[<p>[...] The use of such strategies within corporate podcasts, blogs and internet video campaigns is quickly becoming a new paradigm within itself.&nbsp; It will be interesting to see who &#8216;gets it&#8217; and who doesn&#8217;t as more and more companies engage in these mediums for marketing, advertising, PR and customer engagement initiatives.&nbsp; You can read the original post here at Radical Trust. [...]</p>
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		<title>By: (3i) &#187; I&#8217;m confused. Who are you targeting?</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1686</link>
		<dc:creator>(3i) &#187; I&#8217;m confused. Who are you targeting?</dc:creator>
		<pubDate>Tue, 23 Jan 2007 02:04:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1686</guid>
		<description>[...] Update: Collin @ Radical Trust has a great post up about targeting your audience and integrating social media platforms - it helps to define the differences between enabling and creating the conversation. [photo credit: The Rappaz Horror Picture Show on Flickr] [...]</description>
		<content:encoded><![CDATA[<p>[...] Update: Collin @ Radical Trust has a great post up about targeting your audience and integrating social media platforms &#8211; it helps to define the differences between enabling and creating the conversation. [photo credit: The Rappaz Horror Picture Show on Flickr] [...]</p>
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	<item>
		<title>By: Persuasion vs. Influence &#124; Portland Social Media</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1680</link>
		<dc:creator>Persuasion vs. Influence &#124; Portland Social Media</dc:creator>
		<pubDate>Mon, 22 Jan 2007 19:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1680</guid>
		<description>[...] Thinking about Social Media and the year ahead, RadicalTrust publishes the article Creating the Platform and Targeting the Audience for Social Media&#160;and opens with this paragraph: [...]</description>
		<content:encoded><![CDATA[<p>[...] Thinking about Social Media and the year ahead, RadicalTrust publishes the article Creating the Platform and Targeting the Audience for Social Media&nbsp;and opens with this paragraph: [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1666</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 22 Jan 2007 04:55:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1666</guid>
		<description>&lt;strong&gt;Creating the Platform and Targeting the Audience for Social Media...&lt;/strong&gt;

The task of the marketer today is not to buy media for persuasion, but rather it’s to build a platform of influence. But who will use this platform?...</description>
		<content:encoded><![CDATA[<p><strong>Creating the Platform and Targeting the Audience for Social Media&#8230;</strong></p>
<p>The task of the marketer today is not to buy media for persuasion, but rather it’s to build a platform of influence. But who will use this platform?&#8230;</p>
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		<title>By: Anonymous</title>
		<link>http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/comment-page-1/#comment-1665</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 22 Jan 2007 04:44:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.radicaltrust.ca/2007/01/22/creating-the-platform-and-targeting-the-audience-for-social-media/#comment-1665</guid>
		<description>&lt;strong&gt;Creating the Platform and Targeting the Audience for Social Media...&lt;/strong&gt;

The task of the marketer today is not to buy media for persuasion, but rather it&#039;s to construct a platform of influence. But who will use this platform and how will they engage? See some numbers and examples to help build your plan for social media....</description>
		<content:encoded><![CDATA[<p><strong>Creating the Platform and Targeting the Audience for Social Media&#8230;</strong></p>
<p>The task of the marketer today is not to buy media for persuasion, but rather it&#8217;s to construct a platform of influence. But who will use this platform and how will they engage? See some numbers and examples to help build your plan for social media&#8230;.</p>
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