Comments on: The (Dis)integration of Mass Advertising Creative http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/ Blogging the revolution of brand democratization with an emphasis on transparency and radical trust. Thu, 11 Mar 2010 22:24:31 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: collin http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-37304 collin Fri, 30 Nov 2007 23:15:00 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-37304 I would define Mass advertising as any purchased media space that contains messages intended to persuade a large population with no response mechanism. (B2C) - Business to Consumer. Example media formats: TV, Radio, Newspapers, Magazines, Trade Publications, Banner Ads, Micro Sites, Outdoor, Public Events, Direct Advertising is any created media that is targeted to a specific audience that solicits a direct response. (B2C2B) Business to consumer to business Example: Direct Mail, Email Marketing Interactive Advertising is any created media that responds to consumer interaction between advertiser and consumer. B2C2B2C... Microsites, Corporate websites (sometimes) Social Advertising is any created platform that facilitates dialogue between advertiser, consumer, consumer. B2C2C2C2C2C2C2C2C... examples: blogs, wikis, smpr's etc. I would define Mass advertising as any purchased media space that contains messages intended to persuade a large population with no response mechanism.

(B2C) – Business to Consumer. Example media formats: TV, Radio, Newspapers, Magazines, Trade Publications, Banner Ads, Micro Sites, Outdoor, Public Events,

Direct Advertising is any created media that is targeted to a specific audience that solicits a direct response.

(B2C2B) Business to consumer to business
Example: Direct Mail, Email Marketing

Interactive Advertising is any created media that responds to consumer interaction between advertiser and consumer.

B2C2B2C…

Microsites, Corporate websites (sometimes)

Social Advertising is any created platform that facilitates dialogue between advertiser, consumer, consumer.
B2C2C2C2C2C2C2C2C…

examples: blogs, wikis, smpr’s etc.

]]> By: genavive http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-37189 genavive Tue, 27 Nov 2007 19:28:29 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-37189 okay so i need to know for my class what is mass advertising- definition if anyone knows okay so i need to know for my class what is mass advertising- definition if anyone knows

]]> By: Carmichael Lynch Creative Blog http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-1367 Carmichael Lynch Creative Blog Tue, 16 Jan 2007 06:20:08 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-1367 <strong>The Financial Future of Creative?...</strong> by Mr. Tim A GCD named Collin Douma from MacLaren McCann offers an interesting dialog on the future of the creative department in his Radical Trust blog. His take: Follow the money. Or at least let's try to. radical trust...... The Financial Future of Creative?…

by Mr. Tim A GCD named Collin Douma from MacLaren McCann offers an interesting dialog on the future of the creative department in his Radical Trust blog. His take: Follow the money. Or at least let’s try to. radical trust……

]]> By: collin http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-1360 collin Tue, 16 Jan 2007 04:41:45 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-1360 Thanks for the comments Bob. I can see why YOU are the Time person of the Year :-) I like the image of the interactive creative department with a "move on up" Truth is, I am not sure who should be taking who's creatie lead. Or if it is futile to suggest that there should be a lead anymore. Should there be 1 creative director for every account? It works for the suits. So much to revolutionize... so little time! cheers collin Thanks for the comments Bob.
I can see why YOU are the Time person of the Year :-)

I like the image of the interactive creative department with a “move on up”

Truth is, I am not sure who should be taking who’s creatie lead. Or if it is futile to suggest that there should be a lead anymore. Should there be 1 creative director for every account? It works for the suits.

So much to revolutionize… so little time!

cheers
collin

]]> By: Bob Glaza http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-1351 Bob Glaza Tue, 16 Jan 2007 01:37:07 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-1351 First off, Collin - thanks for commenting over at onereaderatatime. And 2nd - nice blog YOU have built. I am not at all familiar with creative ad agencies - other than we use one to develop big campaigns where I work - so this specific post is a little out of my league. Within our organization - a newspaper - we have smaller teams working on day to day advertising projects. And we are definitely experiencing disintegration of teams - along with reintegration. My belief is for too long organizations have placed little value on the imagination and creativity we all have as thinking humans. Creatives - you call them interactives - have been ghettoized. The new tools we see emerging allow us to "move on up to the east side" :). And its fun. We still have day to day tasks but they expand when we interact. So much to learn, to teach, and to share. Carry on with your good work! And I love your Gandhi quote! First off, Collin – thanks for commenting over at onereaderatatime. And 2nd – nice blog YOU have built. I am not at all familiar with creative ad agencies – other than we use one to develop big campaigns where I work – so this specific post is a little out of my league. Within our organization – a newspaper – we have smaller teams working on day to day advertising projects. And we are definitely experiencing disintegration of teams – along with reintegration. My belief is for too long organizations have placed little value on the imagination and creativity we all have as thinking humans. Creatives – you call them interactives – have been ghettoized. The new tools we see emerging allow us to “move on up to the east side” :) . And its fun. We still have day to day tasks but they expand when we interact. So much to learn, to teach, and to share. Carry on with your good work!
And I love your Gandhi quote!

]]> By: Anonymous http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-1290 Anonymous Sun, 14 Jan 2007 23:25:15 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-1290 <strong>The (Dis)integration of Mass Advertising Creative...</strong> "Most ad agencies still have mass creatives leading ad campaigns, encouraging other divisions to turn their TV spots into micro-sites and print ads into online media."... The (Dis)integration of Mass Advertising Creative…

“Most ad agencies still have mass creatives leading ad campaigns, encouraging other divisions to turn their TV spots into micro-sites and print ads into online media.”…

]]> By: Anonymous http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/comment-page-1/#comment-1289 Anonymous Sun, 14 Jan 2007 23:19:34 +0000 http://www.radicaltrust.ca/2007/01/14/the-disintegration-of-mass-advertising-creative/#comment-1289 <strong>The (Dis)integration of Mass Advertising Creative...</strong> Online marketing is gaining greater shares in Advertising budgets. Mass creatives are starting to feel the pinch. As creative departments merge, fundamental business questions are surfacing that go to the core of the agency business model. What will th... The (Dis)integration of Mass Advertising Creative…

Online marketing is gaining greater shares in Advertising budgets. Mass creatives are starting to feel the pinch. As creative departments merge, fundamental business questions are surfacing that go to the core of the agency business model. What will th…

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