Awareness of “Social Media” grew considerably in 2006. Media outlets poured steady reports of Google gobbling many “2.0″ properties, most notably YouTube. Time Magazine named “You” the person of the Year. (Have you updated your resume yet?). Yet, even with these stories reaching the masses, many of us marketing-types still spend more time selling the [...]

Agencies Leo Burnett : The Fruits of Imagination Olgilvy Toronto : Meanwhile… Organic : ThreeMinds Proximity BBDO : The Lab Cutting Edge Alternate Reality Gaming Network : ARGNet The Marketing Rags adage:Small Agency Globe and Mail: Hard Sell Organizations and Collectives Adotas Advertising/Design Goodness AIMS Canada Banner Blog Canadian Marketing Association mediabistro MarketingProfs : Daily [...]

TIME’s Person of the Year for 2006 is YOU. You? It’s about TIME! Of course You. It always has been you. It always will be you. However, you are not a given, are you? You create, you consume, you contribute, you criticize. You start, you finish, you speak, you listen. You build, you destroy, you [...]

Be innovative or die, it’s that simple in the contemporary marketplace. Take this quick radicaltrust.ca survey to find out how innovative your company is measured against emerging needs of the contemporary consumer. Instructions: Raise a fist to your chest, raise a finger for each “Yes” response to the 5 questions. Results are listed below. Let’s [...]

Have you started your brand plans for 2007 yet? I hope so. I also hope you’ve considered the current trends in consumer trust. The numbers are revealing. According to recent Forrester data: between 2002 and 2004, consumer trust in content dropped in every form of mass media; TV dropped 10%, print newspapers went down 5%, [...]