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Trust earns “Best In Show”

Out Door Ad with shelves for personal items

Vancouver Sculpture Biennale, an outdoor art show featuring sculptures around the city, was seeking an awareness campaign to up their profile. Enter Vancouver’s Rethink agency who took radical trust off-line and into a sculpture frenzy.

The result, 1000 highly tactile vacuum-formed shelves with a call to that beckons, “Place Art Here”. The public responded with hundreds of items ranging from driftwood to crafts to food, placed carefully on display.

Congratulations to the entire project team for trusting that the community would contribute to the piece. “Best in Show” props awarded Rethink bragging rights at last night’s Lotus Awards show.

Public Trust is again rewarded.

Radical.


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2 Responses to “Trust earns “Best In Show””

  1. radical trust » Blog Archive » A Cultural Revolution, Not a Commerce One. Says:

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November 17th, 2006