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Archive for October, 2006

Radical Trust Website Review: LinkedIn

Title: Linked In
URL: http://www.linkedin.com/
Type: Social Networking – White Collar
The Horses Mouth:
LinkedIn is an online network of more than 7.5 million experienced professionals from around the world, representing 130 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients and partners. [...]

October 12th, 2006

Is the Google/YouTube business model a radical mistake?

One of the great things about radical trust is that you let your consumers control the content they want to interact with. The more editorial control you put on it, the less trusting it is of the people. This paradim would suggest that the more you control the content, the more restrictive your brand impression [...]

October 11th, 2006

YouTube’s business model revealed.

It looks like YouTube does have a business plan and today it became apparent. Google picked up Youtube for a buck sixty-five. (1.65 Billion USD). Another in a series of tremendous moves that make Google the ultimate example of a radical trust company (China not included) . In spite of YouTube’s lack of a sustainable [...]

October 9th, 2006

The 3 corners of radical trust

As in all relationships, communication is important for any form of trust to exist. The communication triangle between the client, marketer and consumer must be equal, with everyone getting some say. I have noticed that the larger the client and advertiser, the more likely the dialogue is between them, excluding the consumer almost entirely.
Have [...]

October 9th, 2006

Cars Can Fly

Back in early September, mysterious flying cars captured on video by amazed German tourists and middle-aged skateboarders started to appear on Youtube and throughout the blogsphere. To the trained eye, the only common thread seemed to be that they all were GM vehicles. Could it be that GM designed a flying power train?
Websites supportive of [...]

October 6th, 2006